Britney Spears freshly-shorn hair is being sold on a website specifically set up to auction her locks - with bidding starting at $1 million.
The website, BuyBritneysHair.com, claims to have been set up by Esther Tognozzi, the owner of Los Angeles' Esther's Hair Studio, where Spears cut off her hair on Friday.
Tognozzi originally listed Spears' hair on auction site eBay before the listing was "cancelled for an as yet unknown reason".
BuyBritneysHair.com includes photographs of the cut hair, as well as the lighter and can of energy drink Red Bull left by Spears at the salon.
The site reads: "This is it, the opportunity of a lifetime. You can be the proud owner of Britney Spears' hair, extensions, the Omega clipper (lighter) used to cut it all off and even the can of Red Bull she was drinking at the time. You also get her blue Bic Lighter and this valuable domain and website to use for publicity purposes.
"This is the ultimate Britney Spears experience! It is a piece of history that can not be duplicated!
"A portion of the proceeds will be donated to various charities. The winner will have the choice to remain anonymous or to use this for publicity purposes."